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Why such a big premium for unlimited on Teksavvy Cable 150?

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This is probably covered in another thread so can someone please point me there - I tried searching but I don't find the search function on DSL all that great. When I look at the pricing for the various speeds that Teksavvy offers for cable the premium for unlimited tends to be about 50-60% of the capped service. But for the 150 service there is well over a 100% premium. I assume this is due to the wholesale pricing from the likes of Rogers - is that correct? Or is there some other reason?

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